Hui cuisine, also called "Huibang cuisine" and "Huizhou flavor", is the local characteristics of ancient Huizhou. Unique flavor of Hui cuisine benefits from its unique geographical and cultural environment. Due to the rise of Huizhou merchants in the Ming and Qing Dynasties, this local flavor gradually appeared on the market, spreading in Jiangsu, Zhejiang, Jiangxi, Fujian, Shanghai, Hubei and even the middle and lower reaches of the Yangtze River. Hui cuisine plays a huge role in Ming and Qing Dynasties, ranking first among the eight major cuisines.

Following a new tourism strategy of Mount Huangshan , Huishangguli remains committed to the local characteristic cultural catering, which has become an important strategic resource of Huangshan tourism development. Furthermore, Huishangguli will work to enhance its image and strengthen its status as the leading position of Hui cuisine industry, on the basis of Huangshan's brand strength, resource advantages, strong funds, management, and technical support.

Since its establishment, Beijing Huishangguli has won many honors, such as Chinese Famous Restaurant, National Five-diamond Restaurant, Chinese Famous Hui cuisine Restaurant, Beijing Top 50 Restaurant Group, Annual Best Chinese Cuisine Heritage Award, Oriental Cuisine Artist International Competition Yiyin Jinxiang Award, Beijing Tourist Cuisine Characteristic Restaurants, etc. In May 2013, the "Huishangguli" trademark was officially approved by the State Administration of Industry and Commerce. In 2015, Huishangguli (Group) Co., Ltd. was established; in February 2018, the Huishangguli Hangzhou Branch was formally engaged in business.