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Corporate Philosophy

  • Management Philosophy

    Systematic, Refined, Personalized and
    Standard Management

  • Service Philosophy

    People-oriented and Customer-oriented

  • Market Philosophy

    Honest Management and Mutual Beneficial

  • Safety Philosophy

    Safety is the Lifeline of Tourism

  • Talent Philosophy

    Everyone is a talent and can amount to something

  • Quality Philosophy

    Provide quality service to satisfy the needs of customers

  • Behavior Philosophy

    Smile, Manner, Neatness, Courtesy, Respect
    Loyal, Efficient, Helpful, Punctual, Responsible

Vision, Values, Goals
Vision

Keeping the two leading positions of "China's Tourism Starts from Huangshan" and "Top Listed Tourism Company in China" unshakable

Goals

China's First-Class Flagship Enterprise with Comprehensive Tourism Service

Core Business Sectors
The company now has the core advantageous business sectors of scenic spots, cableways, hotels, travel agencies, Hui cuisine catering and "Tourism+".

  • International First-Class Scenic Spot Management Brand

  • Leading Brand of Cableway Business in China

  • Famous Hotel Brand in the Industry

  • Famous Travel Agency Brands in China

  • China's Famous Hui Cuisine Catering Brand

Corporate Strategy
The Municipal Party Committee, the Municipal Government, and the Party Work Committee and Management Committee of the Scenic Area, standing on the new starting point of the new era, defined 2018 as the breakthrough year for the restarting of Mount Huangshan Tourism. To fully answer the requirements of the Municipal Party Committee, the Municipal Government, and the Party Work Committee and Management Committee of the Scenic Area, the company is unswervingly implementing the strategies of “restarting tourism”, “going downhill and going out”, “tourism +” “one mountain, one lake, one village and one cave”.

  • It focuses on the "restarting tourism" strategy and vigorously promote the reform of the mechanism

    The company, problem-oriented and goal-oriented, vigorously implements the Five Major System Reform with “organization, compensation, incentives, internal control, and assessment” as its main content, and strives to build a modern enterprise that meets the norms of listed companies.

  • It focuses on implementing the strategy of "Going Downhill and Going out" and vigorously promote horizontal expansion of advantageous businesses

    The company, fully relying on the talent, technological and advantages of traditional business sectors such as scenic spots, hotels, cableways and Huizhou catering, comprehensively implements the development strategy of “going downhill and going out”, actively selects scenic areas with good natural resources, sound development foundation and high investment return, and accelerate the implementation of management export, brand export or foreign investment.

  • It focuses on the strategy of “One mountain, One Lake, One Village and One Cave”, and vigorously promote supply-side reform

    It takes advantage of the huge IP aggregation power of Mount Huangshan Scenic Area and over 3 million tourists, adheres to the orientation of tourists and demand, vigorously promotes the structural reform of the supply side of the scenic area, and implements the development strategy of “One mountain, One Lake, One Village and One Cave”.

  • It focuses on realizing the "Tourism+"strategy and vigorously promotes vertical expansion of emerging businesses

    Closely centered on the new trend and direction of “tourism +” industry development, the company accelerates its expansion, strive for diversified development, and vigorously implements “Tourism + Town”, “Tourism + E-commerce”, “Tourism + New Retail”, “Tourism + Sports” "Tourism + Cultural Travel" and other development strategies.